IDFB Retailer Toolkit which is the first in a series of “kits” provided by IDFB that include approved marketing pieces, designed to promote the many benefits of down and feather. These kits will be offered several times throughout the year, under a specific theme or focus.
The Health Benefits of Down and Feather
Included in this retailer marketing kit:
Press Release: “The Health Advantages of Sleeping with Down and Feather Bedding” A fill-in-the-blank press release that is designed to be customized by individual vendors for distribution to local consumer publications.
Social Media: A sampling of suggested social media posts for Facebook and Twitter, to accompany the press release and drive traffic to retailer websites.