IDFB Retailer Toolkit which is the first in a series of “kits” provided by IDFB that include approved marketing pieces, designed to promote the many benefits of down and feather. These kits will be offered several times throughout the year, under a specific theme or focus.
The Natural Attributes of Down and Feather
Included in this retailer marketing kit:
Press Release: “The End to Restless Nights: How Get Your Most Natural Sleep.” A fill-in-the-blank press release that is designed to be customized by individual vendors for distribution to local consumer publications.
Social Media: A sampling of suggested social media posts for Facebook and Twitter, to accompany the press release and drive traffic to retailer websites.